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Alumni founded new Start up

“In the European market, bed sheets are mainly functional and plain, while in our home countries, Turkey and Pakistan, textiles can be ‘noisy’ in terms of colours and printed designs”, says Büsra Todil (BA Psychology, Class of 2011). She and her partner Ehsaan Qadir (BSc Electrical & Computer Engineering, Class of 2011) founded NINDYAA, with a spirit to bring together the best of both worlds and to promote art through their products. Their first collection is inspired by patterns spotted during their travels in South Asia. The cotton is 100 % organic, the bed sheets are sustainably produced in Pakistan and made to last a lifetime. Currently, NINDYAA is running a crowdfunding campaign in order to raise funds for their first production cycle. The campaign ends on September 12. Support is appreciated! bit.ly/gonindyaa